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| 14 Theories e-blurb no. 45 |
14-Jan-09 |
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Embracing the Social Web
In this follow-up to "Social Networks are Transforming the Internet" (2006) we take a look at how far the social web movement has come in the last three years.
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| 14 Theories e-blurb no. 44 |
28-Nov-08 |
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The Web's role in the Marketing Mix
As the internet matures the webs role in the marketing mix needs to become a focal point.
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| 14 Theories e-blurb no. 43 |
12-Sep-06 |
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Social Networks are Transforming the Internet
Podcasts, MySpace, Flickr, and the user-generated content revolution.
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| 14 Theories e-blurb no. 42 |
04-Apr-06 |
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The Low Down on E-Commerce
E-Commerce is complex, make sense of it all and start learning the true costs.
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| 14 Theories e-blurb no. 41 |
04-Jan-06 |
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New Year's Resolutions for Your Business
A look at important resolutions that should be added to your list.
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| 14 Theories e-blurb no. 40 |
24-Nov-05 |
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Usability and Findability of Local Websites
Local websites compared, evaluated and ideas for improvement.
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| 14 Theories e-blurb no. 39 |
16-Aug-05 |
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Communication Breakdown
A review of project managmenet tools that can teach us all some very valuable lessons.
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| 14 Theories e-blurb no. 38 |
18-Jun-05 |
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Bloggers Bliss
Blogs are one of the fastest growing web tools right now. How can your business use them to succeed online?
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| 14 Theories e-blurb no. 37 |
20-Apr-05 |
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What is ColdFusion and why do programmers use it?
There are really only two quantifiable factors that should be used when deciding on a dynamic development platform: cost and performance - ColdFusion wins on both.
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| 14 Theories e-blurb no. 36 |
07-Mar-05 |
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Welcome Home! How to Design a Successful Homepage
You only get one chance to make a first impression, so make sure it's one that sticks out and gets people to return to your website.
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| 14 Theories e-blurb no. 35 |
16-Sep-04 |
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Who's Online?
Continuing to develop your web marketing plan from last month, figure out who is using the web right now.
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| 14 Theories e-blurb no. 34 |
05-Aug-04 |
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Where do your web visitors come from?
Developing a well rounded web marketing plan is crucial to your business and we prove it to you here.
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How do your customers see your website?
What browsers and platforms are most popular. Mac's vs PC's. Internet Explorer or Netscape.
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| 14 Theories e-blurb no. 33 |
04-Jul-04 |
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Could a Disability or Critical Illness Really Cost You Your Business?
Insurance coverage is on the top of everyone's list these days - policies for liability, equipment, stock and buildings, but what about insuring your ability to make a living?
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| 14 Theories e-blurb no. 32 |
02-Jun-04 |
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Back-UP Your Business
Many business owners spend lots of money on insurance but fail to protect the most important piece of their business: Their DATA.
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| 14 Theories e-blurb no. 31 |
26-Apr-04 |
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Managing Your Email
Every day your inbox reaches a new high, here are some real life ways to manage the relentless flow of email.
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| 14 Theories e-blurb no. 30 |
23-Feb-04 |
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The Bottom Line - What is it going to cost?
Determining how much you should spend on your website can be tricky. Here's some ideas on where to start.
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| 14 Theories e-blurb no. 29 |
07-Jan-04 |
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How does the new privacy act affect your website?
As of January 1, 2004 the Privacy Act is in full force and may affect your business and your website. Find out if you are following the government rules for your electronic communications.
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| 14 Theories e-blurb no. 28 |
24-Nov-03 |
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What comes first the chicken or the egg?
Is web marketing or web design more important and what should you be worrying about first? Does one feed the other or are they two seperate issues?
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| 14 Theories e-blurb no. 27 |
01-Oct-03 |
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Think like your customer - not like an expert!
You know all of the industry jargon and how people in your industry
catalogue information, but do your clients and website users think
about it in the same way?
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| 14 Theories e-blurb no. 26 |
01-Sep-03 |
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What is the color of your website?
Here are some of the emotions and moods commonly associated with
the more popular colors.
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| 14 Theories e-blurb no. 25 |
01-Aug-03 |
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What can eBay do for you?
If you're in the service industry most people think eBay can't do anything for them, but be adventurous. Do you have a workbook, workshop, or an advertising opportunity?
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| 14 Theories e-blurb no. 24 |
01-Jul-03 |
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Is your website secure?
When evaluating the security of your business
be sure to include website security in your
lengthy check list.
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| 14 Theories e-blurb no. 23 |
01-Jun-03 |
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Ending the Introduction
First impressions are lasting ones, so be sure you at least get a chance to make your impression on a customer and leave out the splash page.
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Website Marketing Checklist
Read and print this checklist before you start a new design or re-design of your website or when you're reviewing your business plan.
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| 14 Theories e-blurb no. 22 |
01-May-03 |
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What are your 'alt'ernatives?
A secret weapon of web marketers is alt(ternative) tags. So what are alt tags?
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| 14 Theories e-blurb no. 21 |
01-Apr-03 |
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Is it useful?
Before jumping on the band wagon of
getting a website, you need to evaluate what it will do for you.
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Search Engine Optimizers
SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice. Google has some advice.
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| 14 Theories e-blurb no. 20 |
01-Mar-03 |
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Want to update your own site?
Macromedia's aim was to create a program that allows non HTML-programmers to update their site as easily as creating a document in a word processor.
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| 14 Theories e-blurb no. 19 |
01-Feb-03 |
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Paying your way to the Top
We were somewhat
skeptical of the results that you could get by paying your way to
the top at first, but now we've seen that it can work.
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| 14 Theories e-blurb no. 18 |
01-Dec-02 |
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Yippee! You've won!
You can send your best customers an email that
has a scratchable section that is randomly driven. As they click
on a certain section it will remove the cover for that space.
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Go ahead - call yourself an expert!
Generating
new content for websites is one of the most frustrating
tasks for businesses.
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| 14 Theories e-blurb no. 17 |
01-Nov-02 |
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Stick It
Generating
new content for websites is one of the most frustrating
tasks for businesses.
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| 14 Theories e-blurb no. 16 |
01-Oct-02 |
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e-Business
e-Business is making use of the Internet
to develop administrative and communications
tools to help you or your company save time and
money.
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Doing it Locally on the World Wide Web
There are at least 10 points to having a website even if your market is local.
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| 14 Theories e-blurb no. 15 |
01-Sep-02 |
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Internet Access in Kingston
Ever wonder what ISP stands for? I wish it meant "I Smell
Pancakes".
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Homework for the Tourism Industry
What a great time to put your website to work for you and make
sure it's ready for the traffic next summer.
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| 14 Theories e-blurb no. 14 |
01-Jul-02 |
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The 'Link' to Success
The more links you place to your site, the higher your search engine ratings will be, therefore, links help direct 99% of the traffic to your site.
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| 14 Theories e-blurb no. 13 |
01-Jun-02 |
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Digital Documents
The recipient may have a different operating system, different setup or even different fonts installed. Each of these situations can cause your document to become distorted, unformatted, or even unreadable.
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| 14 Theories e-blurb no. 12 |
01-May-02 |
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Finding a Good Host
Be sure
to select your hosting company based not only
on price but on reliability and customer service
too.
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| 14 Theories e-blurb no. 11 |
01-Apr-02 |
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Website Maintenance
Beyond simple site maintenance, tools like Cold Fusion are great for adding secure password protected sections of your website, and collecting, storing, and displaying information in a database.
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Would you like some 'spam' with that?
I'm sure everyone of you has heard of spam. In fact, some of you may even consider this newsletter spam.
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| 14 Theories e-blurb no. 10 |
01-Mar-02 |
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A Flashy Expierence
Every web site needs graphics, without them the web would be a rather boring place. Flash allows you to deliver vector graphics in addition to regular bitmapped graphics.
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| 14 Theories e-blurb no. 09 |
01-Feb-02 |
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In 'Search' of Success
The more traffic your site gets, the higher you'll get up in the engines. How do you do this?
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| 14 Theories e-blurb no. 08 |
01-Jan-02 |
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Adding a Little Pizzaz!
Want to start the New Year off with a little oomph? Want to add a little fun to your website? There's a lot of great technology out there right now to start you off on the right foot.
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| 14 Theories e-blurb no. 07 |
01-Dec-01 |
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Branding Your Business
Good design is not about style or fashion, it's about communication. Branding your business, simply means creating a look. Often people are afraid to spend money on a professional design because it's difficult to measure results.
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| 14 Theories e-blurb no. 06 |
01-Nov-01 |
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Call me Crazy, Ringy Dingy
If we pick up our messages and return each of those calls we will inevitably receive 3 more calls and 3 more voice mails simultaneously.
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| 14 Theories e-blurb no. 05 |
01-Sep-01 |
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Do You Needed a Facelift?
As more and more companies are improving their web
presence the competition is becoming fierce. So, how do we redesign
a site?
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| 14 Theories e-blurb no. 04 |
01-Jun-01 |
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What's in a Name?
Think about it, if you want someone to visit your office, you give them the street address and directions - if these are poor or complicated your perspective client won't remember and probably won't visit.
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Website Functionality
In recent years websites have started to take on more active rolls in companies. They have been utilized for everything from client management and customer service to billing and accounting.
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| 14 Theories e-blurb no. 03 |
01-May-01 |
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Web Research
If you are like me, you have often wasted hours
trying to find exactly what you need. You know it's out there -
but where?
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| 14 Theories e-blurb no. 02 |
01-Apr-01 |
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Do You Need a Website?
The business type that benefits most from a web page is the classic high cost, low volume company. They are specialists, providing goods or services that are rare.
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| 14 Theories e-blurb no. 01 |
01-Jan-01 |
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Stats on the Web
There are 12,844,877 unique domain names registered worldwide,
with 428,023 new domain names registered. In 1999 13% of Small Business in Canada had web sites, which
doubled since 1998! Conducting business online will save companies $360-$480 billion.
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