• RUNNING AN EFFECTIVE EMAIL CAMPAIGN Workshop: (Not Spam) Are you looking for a cost effective and quick method of advertising? The ROI (return on investment) for email campaigns is better then any other form of advertising. Cost of the workshop is $40 + GST.Tuesday, April 15, 2003 10:00 AM - 12:00 PM KEDCO Board Room

A secret weapon of web marketers is alt(ternative) tags. Search engines and directories scan the html side of your website looking for content that relates to specific categories. They check headings, bold text, start of paragraphs and alt tags.

So what are alt tags? Put your cursor over the banner ad to the right ---> See the text that comes up 'this is an alt tag for Market Me'? That's an alt tag. It is text that describes the image. Alt tags are searchable by search engines and are a good way to plug your important keywords.

So be sure to tell your web developer / manager what you want your alt tags to say!