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14 Theories e-blurb no. 35 - find more at 14theories.com/newsletter/ 16-Sep-04
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  • Coffee & Tea on Me! Inter Kingston wants to take you for coffee and answer your web related questions. On Thurs, Oct 7 join us for Welcome Home! - What should be on your home page to make your visitors want to return. (Registration Required - linds@interkingston.com). For more details visit: www.inkingston.ca
article(s)
Who's Online?
article by: Lindsey Fair

When developing a web marketing plan and spending money on a website for your business it is important to know who's on the web, who's going to find your site and who's going to read your site. Nothing beats asking your customers directly who they are and what they do online, but if that's not possible then this list of Internet Usage statistics may help.

Active Internet Users by Country

Country June 2004
Australia 8,379,571
Brazil 11,765,602
France 14,348,243
Germany 26,775,877
Hong Kong 2,460,400
Italy 15,733,348
Japan 33,750,224
Netherlands 7,785,983
Spain 8,436,889
Sweden 4,391,951
Switzerland 3,215,203
United Kingdom 21,082,432
United States 138,805,566
Totals 296,931,288
Source: Nielsen//NetRatings

Search Engine User Demographics

Demographic Google Yahoo!
Female 46.58% 50.76%
Male 53.42% 49.24%
18-34 yrs 43.57% 48.23%
35-54 yrs 42.85% 39.83%
55 + yrs 13.57% 11.94%
Under $30k/year 20.00% 21.87%
$30k-$100k 57.05% 57.69%
Over $100k/yr 22.95% 20.44%
Source: Hitwise

Small Business Internet Access Methods

Dial-up / Modem 31.7%
DSL / ADSL Broadband 30.3%
Cable Broadband 26.1%
T1 or Higher 9.8%
Other 2.1%
Source: Covad / Sprint / Equation Research

Roughly 90 percent of North Americians surf the Internet at least once per day; 71 percent spend at least 10 hours per week online; more than three-quarters surf at home; 83 percent have at least four years of online experience; and 56 percent connect at high speed. - According to Robyn Greenspan, April 2004 on Clickz.com

According to a recent Media Metrix report, the 55 years and older segment is the fastest growing Internet demographic group. The report shows that older adults (55+ years) now comprise 13 percent of total online users - outpacing 13- to 17 year olds who trail at 7.6 percent.

Lindsey Fair is a project manager and partner with Inter Kingston Web Design, Founder of Market Me, Co-Founder of the Kingston Young Entrepreneurs Group, and Immediate Past President of the Kingston Junior Chamber.

: news flash :

Mar 25, 2009 - IMPORTANT INFORMATION ABOUT "ONTARIO BUSINESS DIRECTORY" TELEMARKETING AND MAIL FRAUD / SCAM We do not call any business and we do not create a printable directory. If you have received a phone call or invoice from someone claiming to be the "Ontario Business Directory" then it is likely a scam. You should contact the RCMP / Competition Bureau via www.phonebusters.com
[more news]

: our clients :

Cirrus Leadership
A management training and sailing company, Cirrus provides unique leadership, teambuilding, and adventure opportunities to its clients throughout North America.
[case study] : [all case studies]

: e-blurb :

Embracing the Social Web
14-Jan-09 - In this follow-up to "Social Networks are Transforming the Internet" (2006) we take a look at how far the social web movement has come in the last three years.
[more] : [view index]

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